Senior Brand Marketing Manager - Media

Role Overview:

Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development.

The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency).

Must have the ability to judge creative work with the lens of efficacy and memorability.

What you will do in this role:

- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.

- Influence metrics like Revenue, Engagement and Retention.

- Work on new ad campaigns with the creative agency.

- Work with the media agency to schedule & execute media plans.

- Evaluate campaign performance at a market / segment level.

- Discussing new ideas, running pilots & driving growth.