Role Type: Full-time

Reporting to: Brand Marketing Head

Brand Overview:

A fast-growing D2C beauty brand building clean, salon-quality haircare products intentionally formulated for Indian hair types, weather, and habits. The brand operates at the intersection of culture, community, and product-led storytelling, with a strong focus on youth culture, experiences, and bold brand expression.

Role Overview:

As Senior Brand Manager, you will be responsible for building the brands cultural relevance and visibility through high-impact campaigns, partnerships, experiences, and on-ground activations. This role is for someone who is deeply plugged into culture, beauty, and youth ecosystems, and who can translate brand strategy into memorable, offline-first and culture-led moments. You will own end-to-end execution of brand initiatives, from ideation to delivery, working closely with creative, partnerships, and business teams to expand the brands cultural footprint.

Job Requirements:

1) Brand and cultural campaigns

- Conceptualize and execute high impact brand and cultural campaigns across the year

- Deliver bold brand moments across OOH, stunts, and offline first activations

- Ensure brand storytelling is consistent, differentiated, and culturally sharp

2) Partnerships, collaborations and endorsements

- Drive collaborations with brands, platforms, events, and IPs that expand cultural reach

- Own sponsorships and endorsements with creators, media personalities, and emerging icons

- Identify and execute partnerships aligned with brand values and audience relevance

3) Experiences and events

- Build and execute large scale brand experiences, including owned IPs and marquee external platforms.

- Plan and deliver small and mid sized cultural events across music, art, fitness, and community spaces.

- Own presence at college festivals and youth culture platforms.

4) Offline activations and on ground brand moments

- Drive offline activations such as mobile experiences, photobooths, salon activations, and pop ups

- Execute onground brand moments that increase visibility, engagement, and recall

- Manage multiple activations simultaneously with strong attention to detail

5) Cross functional execution

- Work closely with creative, content, partnerships, and business teams

- Own projects end to end from planning and budgeting to execution and reporting

- Ensure timelines, quality, and brand standards are consistently met

Must haves:

Mandatory Skills:

- 3 to 4 years of experience across brand strategy, marketing, or growth roles

- Strong interest in brand, culture, consumer behavior, and storytelling

- Passionate about beauty, personal care, and product-led brands

- Strategic thinker with a strong execution mindset

- Highly organized and comfortable owning projects independently

- Thrives in fast-paced, high-ownership environments

- Strong communicator and collaborator across creative and business teams

What success looks like:

- Brand campaigns and activations are culturally relevant, talked about, and remembered

- Strong presence across youth culture platforms, events, and communities

- Successful execution of partnerships, events, and offline activations end-to-end

- Consistent delivery of high-quality brand moments aligned with brand values

Why this role:

- Opportunity to build a culturally iconic beauty brand, not just run campaigns

- High ownership and visibility across brand-defining initiatives

- Exposure to large-scale events, partnerships, and experiential marketing

- A fast-moving environment that values creativity, initiative, and execution excellence