Senior Brand Manager - OTC - Healthcare Division

Senior Brand Manager - OTC (Healthcare Division)

Location: Mumbai/Gurgaon/Kolkata

Function: Marketing

Industry: FMCG / OTC / Consumer Healthcare

Level: Mid-Senior Management

Role Overview

A leading FMCG organization is looking to onboard a Senior Brand Manager to lead its OTC product categories within the Healthcare Division. This is a high-impact role responsible for end-to-end brand ownership, including P&L management, brand strategy, launches, and market growth across offline and online channels.

The role offers strong leadership visibility and the opportunity to shape scalable brands in a competitive and fast-growing healthcare market.

Key Responsibilities

Brand Strategy & P&L Ownership

- End-to-end ownership of brand P&L with focus on topline growth and margin improvement

- Define brand vision, architecture, and long-term growth strategy

- Develop and execute annual marketing plans (ATL, BTL, Digital)

New Product Development & Launch

- Identify new categories, extensions, and innovation opportunities

- Lead product conceptualization, pricing, sourcing, GTM strategy, and launch execution

- Drive successful offline and online brand launches

Consumer Insights & Market Intelligence

- Lead consumer research, market visits, and insight mining

- Track category performance, competition, and market share trends

- Translate insights into impactful communication and activation strategies

Brand Activation & Execution

- Manage creative, media, digital, and BTL agencies

- Drive channel-specific GTM plans, promotions, and trade marketing initiatives

- Monitor marketing spends, ROI, and budget optimization

Team & Stakeholder Management

- Lead and develop Brand Executives / ABMs

- Work cross-functionally with Sales, R&D, Supply Chain, Operations, and Media teams

Candidate Profile

Education

- MBA (Marketing) from a reputed institute

Experience

- 6-12 years of experience in FMCG / OTC / Consumer Healthcare

- Strong hands-on experience in brand management, launches, and P&L

- Prior exposure to healthcare or OTC categories is highly preferred

Key Skills

- Brand Strategy & Brand Building

- ATL / BTL / Digital Marketing

- Consumer Insights & Market Analytics

- New Product Development

- Commercial & Financial Acumen

- Team Leadership & Stakeholder Management