Position: Senior Brand Manager Industry: Media & Entertainment Function: Marketing Work Mode: Onsite Working Days: 6 per week Education: Masters Degree in Marketing, Business Administration (MBA preferred) About the Role: - We are looking for a dynamic and visionary Senior Brand Manager with a deep understanding of the media, advertisement, or entertainment industry. - The ideal candidate is a strategic thinker with a strong background in brand development, digital marketing, and campaign management who can lead large-scale marketing initiatives and drive brand growth. Key Responsibilities: - Design and execute comprehensive brand strategies aligned with organizational goals. - Lead Annual Operating Plan (AOP) development and execution to meet business targets. - Conceptualize and manage integrated marketing campaigns across traditional and digital platforms. - Develop and oversee digital marketing strategies, including SEO, SEM, social media, content marketing, and email marketing. - Build and implement effective social media strategies to enhance brand awareness and engagement. - Lead content creation efforts for various platforms ensuring strong brand presence. - Stay updated with emerging digital trends, platforms, and tools to optimize campaigns. - Collaborate cross-functionally with teams including Sales, Programming, and Digital for brand alignment. - Manage and nurture relationships with external agencies, vendors, and partners. - Conduct market and competitor analysis to guide brand positioning and innovation. - Mentor and guide a team of marketing professionals to ensure high performance and creativity. - Oversee creation of marketing collateral and promotional material in line with brand identity. Required Skills & Experience: - 15+ years of marketing experience with a focus on brand strategy and digital campaigns. - Proven success in large-scale brand marketing and repositioning initiatives. - Experience in media, advertising, or entertainment industry mandatory. - Strong knowledge of brand positioning, awareness strategy, and innovation strategy. - Expertise in SEO, SEM, social media, email marketing, and content creation. - Experience working with marketing tools, analytics platforms, and social media dashboards. - Adept at managing agency relationships and delivering impactful results. - Strong leadership, communication, and analytical thinking skills. - Local candidates from Mumbai or nearby areas only mandatory. Why Join Us? This is an exciting opportunity to play a key leadership role in a fast-paced and evolving industry. If you're passionate about shaping brand stories and leveraging the power of media to connect with audiences, wed love to hear from you.

Mumbai

Senior Brand Manager - Media & Entertainment Industry 

Job Description for Senior Brand Manager - Media & Entertainment Industry  in AstraHire in  Mumbai for (15-18) years of experience. Apply Now!