Senior Brand Manager - Innovations - FMCG - IIM/ISB/MDI/FMS

Sr. Brand Manager Innovations

Location - Mumbai

Qualification:

- MBA (Marketing) from Tier 1 Colleges (2017 above)with 8-10 Year experience

- Experience in Marketing Innovation is a must.

- Candidates only from Top FMCG / Alco Beverage/ OTC Industries only

Age within 40 years

Job Summary:

Lead the development and execution of marketing strategies that drive product and brand innovation.

Key Responsibilities:

- Lead marketing initiatives for new product launches and innovative business models

- Analyze market trends, consumer behavior, and competitive landscape to uncover opportunities for innovation

- Partner with R&D, product, and sales teams to shape innovation pipelines and go-to-market strategies

- Develop and execute pilot marketing campaigns and test-and-learn programs

- Build business cases for innovative marketing ideas and measure their ROI

- Oversee creative development for innovation campaigns (messaging, content, channels)

- Use customer insights and data to guide strategic decisions and personalization efforts

- Identify and evaluate partnerships, technologies, and platforms that drive innovation

- Track performance metrics and make data-driven recommendations for scaling initiatives