Senior Brand Manager - French Manufacturing Firm

Roles and Responsibilities:

- Develop/ work with cross functional stakeholders to develop collaterals (pricelists, brochures, POSMs, etc.) and digital communication (PLIs, website content, digital ads, etc.)

- Work closely with Trade Marketing Team & Digital Media team to drive campaigns (BTL, digital, influencer) to achieve key brand KPIs

- Work on consumer and market research for the categories

- Own marketing activation calendar for LI and IA

- Work closely with the Product Managers and sales team for New Product Launches (Communication + Campaign Strategy)

- Develop and track the customer funnel for B2B and B2C

- Manage and mentor a team of Brand Managers

Functional Competencies:

- Strong planning and execution skills

- Ability to visualize both micro and macro picture

Qualifications, Role Specific Knowledge, and Experience

- 7+ years of overall experience (minimum 4+ years of brand marketing experience for Tier 1 B school candidates, 5+ years of brand marketing experience for Tier 2/3 B school candidates)

- MBA mandatory if hiring from client side, MBA strongly preferred if hiring from agency background

- Experience of working with creative & media agencies

- Understanding of different media vehicles, research methodologies, communication strategy

- Some exposure to B2B marketing a plus

- Candidates from FMCG industry preferred

- Should be willing to travel within the country to gather market/ consumer insights.