Senior Brand Manager - Foods

Description:

Reporting to: Business Head

Location: Mumbai

Role Purpose: This role requires a strategic thinker who can drive business growth through innovative product development and effective marketing strategies.

Key Responsibilities:

Brand Strategy and Development:

- Develop and execute comprehensive brand strategies to enhance market presence and drive growth.

- Conduct market research to identify trends, consumer preferences, and competitor activity.

- Collaborate with cross-functional teams to align brand goals with business objectives.

White Space Analysis:

- Identify untapped market opportunities (white spaces) through consumer insights and market analysis.

- Develop strategies to capitalize on these opportunities, ensuring alignment with brand positioning.

New Product Development (NPD):

- Lead the development of new products, ensuring they meet consumer needs and brand standards.

- Work closely with R&D, marketing, and sales teams to launch innovative products that drive category growth.

Launch Management:

- Coordinate all aspects of new product launches, including marketing campaigns, packaging design, and distribution logistics.

- Ensure timely and successful launches by managing timelines, budgets, and stakeholder expectations.

Packaging and Design:

- Oversee the design and development of packaging that reflects brand identity and appeals to target consumers.

- Ensure compliance with regulatory requirements and brand standards.

Consumer Experience:

- Manage consumer feedback and insights to inform product development and marketing strategies.

- Foster a consumer-centric approach across the organization.

Team Leadership:

- Supervise a team of consumer affairs coordinators and other relevant staff.

- Coach team members to enhance their skills and performance.

Budget Management:

- Allocate and manage brand budgets effectively to achieve marketing and sales objectives.

- Monitor ROI on marketing initiatives and adjust strategies as needed.

Collaboration and Communication:

- Work closely with advertising agencies, distributors, and other external partners to execute brand strategies.

- Communicate brand performance and strategies to senior management and stakeholders.

Skills and Qualifications:

- MBA Preferred with 7+ years of experience brand management or a related role, with experience in product development and marketing strategy.

- Strong analytical, strategic, and communication skills. Ability to lead cross-functional teams and manage multiple projects simultaneously.

- Understanding of consumer trends, market dynamics, and product development processes.