Position: Senior Brand Manager

Industry: FMCG

Experience: 8 - 12 Years

Education: MBA from Tier 1 B-School

Eligibility Criteria:

- Full time MBA from tier 1 B School (IIM - A, B, C, L), SP Jain, MDI, XLRI, MICA, NMIMS

- Only from FMCG Industry

- Having done a Sales stint is an advantage (GT, MT, Ecomm - any sales function).

Role Overview:

We are looking for a dynamic and strategic Senior Brand Manager to drive end-to-end brand ownership for a key product/category within the FMCG portfolio. The role will be responsible for P&L management, brand strategy, market leadership, and integrated marketing execution, working closely with cross-functional teams.

Key Responsibilities:

Strategic Brand Growth & P&L Ownership:

- Own and manage the P&L for the assigned brand/category

- Drive top-line growth, profitability, and market share expansion

- Develop and execute long-term brand strategy aligned with business goals

- Identify growth opportunities through market trends, consumer insights, and competitive analysis.

Market Leadership & Category Growth:

- Drive market leadership within the category

- Strengthen brand positioning and differentiation

- Monitor competition and adapt strategies proactively

Marketing & Campaign Management:

- Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels

- Lead advertising, promotions, and digital initiatives to drive consumer engagement and sales

- Track campaign effectiveness and optimize performance

Agency & Stakeholder Management:

- Manage relationships with creative, media, and digital agencies

- Ensure alignment of campaigns with brand strategy and business objectives

- Collaborate with sales, supply chain, and product teams for seamless execution

Budgeting & Financial Control:

- Plan and monitor marketing budgets effectively

- Ensure optimal allocation of resources to maximize ROI

- Track spending and ensure profitability of initiatives

Cross-Functional Collaboration:

- Work closely with Sales teams (GT, MT, E-commerce) to drive execution on-ground

- Align with internal stakeholders for product launches, promotions, and innovation

Key Requirements:

- MBA from a Tier 1 B-School

- 8 - 12 years of experience in FMCG Brand Management

- Strong exposure to P&L management and brand strategy

- Prior experience in Sales (GT/MT/E-commerce) will be an advantage

- Proven track record in driving market share and brand growth

- Strong analytical, stakeholder management, and communication skills

Why Join:

- Opportunity to lead a high-impact brand role in a fast-paced FMCG environment

- Work on strategic growth initiatives and innovation-led projects

- Exposure to end-to-end brand ownership and leadership visibility