Designation: Sr. Brand Manager

Location: Ahmedabad

Key Accountabilities/ Responsibilities:

- Aid the Category Lead in preparing the annual budget, ensuring it aligns with the brand's strategic goals and financial objectives.

- Own brand budgets and ensure effective allocation of marketing expenses.

- Track investments, evaluate ROI, and identify opportunities for cost optimization.

- Collaborate with the Consumer & Market Insights (CMI) team and external agencies to discover new or changing consumer insights, keeping the brand aligned with evolving consumer needs.

- Regularly monitor and assess brand health metrics, providing insights that are critical for future brand initiatives and improvements.

- Translate consumer insights into brand strategies, communication platforms, and innovation/growth opportunities.

- Coordinate with market research agencies, advertising agencies, and internal teams to ensure the successful execution of brand projects and initiatives.

- Develop team members through coaching, feedback, and exposure to strategic projects.

- Contribute to the ideation and planning of ongoing projects, including new product development (NPD), launches, and brand repositioning.

- Drive on-ground execution in partnership with the sales function, ensuring that success metrics are tracked and met.

- Lead efforts to streamline and improve internal processes by adopting industry best practices and advancements in consumer marketing.

Key Deliverables:

- Net Revenue

- Value Market Share

- NPD Pipeline / Stage Gate Milestones

- Gross Contribution / Profitability Targets

- Marketing Spend Effectiveness & ROI

- Brand Health Metrics

Key Interactions:

Internal: Sales, Planning, Manufacturing, Logistics, Finance

- On alignment of monthly / quarterly / annual plans for the brand

- Time to time driving of back-end actions basis business plan

- Coordination for planned production / changes / additional business ask & its timely delivery

- Approvals & payments to direct vendors

External: Creative / Ad agencies, Media Agency

- Relationship Management

- Coordination / Influence / Negotiation

Role Requirements:

- A sharp, business-oriented marketing professional who can independently own the brand agenda, convert insights into growth opportunities, drive execution excellence, and build a strong team.

- PG Degree in General / Marketing Management

- Years of Experience - 8 - 12 yrs preferred from FMCG

- Knowledge & understanding of relevant business indicators, category & industry

- Understanding of Marketing Communication basics

- Experience managing brands end-to-end including strategy, campaigns, innovation, and business delivery.

- Strong analytical and numerical capability with a data-driven approach.

- Excellent project management, and execution skills.

- Proven ability to lead and develop teams.