Senior Brand Manager - FMCG/Food

- Strategize & Implement all brand activities to improve brand health & deliver top line.

- Design, develop and implement innovative marketing initiatives to deliver brand objectives.

- Development of Annual Marketing Plan as per approved budget & marketing strategy - with detailed definition of month-wise marketing activities.

- Coordination with agencies (creative, media, digital, PR etc.)

- Ownership of Packaging Design

- Ownership of all ATL/BTL assets & collaterals.

- Monitoring media budget spends and develop necessary reports.

- Build activation programs to drive consumer engagement.

- Ensuring data collection and compilation out of extensive market research both by field visit & consumer insights department and ensuring analysis of research data.