Senior Brand Manager - FMCG Our client is in the food and beverage category - Take overall responsibility of Marketing - Sound knowledge of Marketing processes, including eCommerce - Analyze brand positioning and consumer insights - Translate brand elements into plans and go-to-market strategies - Manage a team of marketing people working on brand initiatives - Lead creative development to motivate the target audience to "take action" - Align the company around the brand's direction, choices, and tactics - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Devise innovative growth strategies - Monitor product distribution and consumer reactions - Oversee new and ongoing marketing and advertising activities - Monitor market trends, research consumer markets and competitors' activities - Establish performance specifications, cost and price parameters, market applications and sales estimates - Strategize, plan and execute marketing plans effectively to gain market share. - Lead the strategy and execution of the value-added product portfolio which should aim to be at 25-40% of overall business in 2+ years Experience, Education & Competencies : - 5+ years of experience - An MBA from a well-regarded Institute/Univ. with experience in FMCG, Beverages - Experience of Digital Marketing, product design/costing/margins/PR/Digital marketing - Looking for someone with a desire to make a mark, build a business, and elevate business to 2-3x levels soon ; operating in a startup mode - Ability to deal with ambiguity and changing demands - Must have good IT skills with more than working knowledge of ERP software, Excel, PPT, data analysis, etc.

Bhopal

Senior Brand Manager - FMCG 

Job Description for Senior Brand Manager - FMCG  in The Bridge Associates in  MP Bhopal for (8-14) years of experience. Apply Now!