Senior Brand Manager - FMCG

Position: Sr. Brand Manager

Industry: Food / FMCG

Location: Hyderabad

Experience: 8-10 Years

Qualification: Any Graduation / Post Graduation

Job Summary

We are looking for an experienced Sr. Brand Manager to manage and grow our Snacks and Packaged Sweets portfolio. The person will be responsible for building the brand, developing marketing strategies, driving communication, and supporting business growth across D2C, E-commerce and Quick Commerce channels.

Key Responsibilities

- Develop and execute the brand strategy for the Snacks and Packaged Sweets portfolio.

- Build strong brand positioning and communication.

- Plan and execute marketing campaigns across digital and offline channels.

- Manage performance marketing across D2C, E-commerce and Quick Commerce platforms.

- Work closely with creative and media agencies to develop effective campaigns.

- Understand consumer needs, market trends and competitor activities.

- Support new product development and product launches.

- Develop plans to increase brand awareness, sales and market share.

- Track campaign performance and make improvements based on results.

- Work closely with Sales, Product, E-commerce and other internal teams.

- Manage the brand budget and ensure effective use of marketing spends.

Key Skills

- Brand Management

- FMCG / Food Industry experience

- Digital & Performance Marketing

- D2C / E-commerce / Quick Commerce

- Product Development & Launches

- Consumer & Market Understanding

- Brand Communication

- Campaign Management

- Good communication and team management skills

Ideal Candidate

- 8-10 years of relevant experience in FMCG / Food / Consumer Brands.

- Experience in Snacks, Sweets, Food or related categories will be preferred.

- Strong understanding of both brand marketing and digital marketing.

- Should be commercially focused and comfortable working in a fast-paced environment.

- Post-Graduation.