Senior Brand Manager - FMCG

Description:

Role Summary:

Lead strategic brand initiatives to drive growth, strengthen brand equity and deliver business results through insights-led marketing and innovation.

Key Responsibilities:

- Develop and execute end-to-end brand strategy aligned with business goals.

- Own new product development (NPD) lifecycle from concept to launch.

- Leverage consumer & market insights to shape brand positioning and communication.

- Plan and manage integrated marketing campaigns across all channels (digital, ATL/BTL).

- Monitor competitive landscape and identify white-space opportunities.

- Manage and optimize brand marketing budgets.

- Work closely with Sales, Trade & E-commerce teams for in-market execution.

- Provide leadership to junior brand team members.

Core Skills & Experience:

- Strong strategic thinking with experience in brand/business growth initiatives.

- Demonstrated success in driving digital marketing and integrated campaigns.

- Expertise in translating consumer insights into actionable marketing plans.

- Excellent project management, cross-functional collaboration & stakeholder management skills.