Role Purpose:

The Brand Manager will be responsible for driving brand growth, building strong consumer connect, and executing effective brand and communication strategies across channels to achieve business objectives in the FMCG category.

Key Responsibilities:

Brand Strategy & Planning:

- Develop and execute annual brand plans aligned with business and category objectives

- Define brand positioning, architecture, and messaging for assigned brands

- Track brand health, market share, and competitive landscape

Marketing & Communication:

- Plan and execute ATL, BTL, and digital marketing campaigns

- Work with creative and media agencies for campaign development and rollout

- Ensure consistent brand communication across all touchpoints

Product & Innovation:

- Lead new product development, renovations, and relaunches in coordination with R&D and supply chain

- Manage packaging development, artwork approvals, and compliance

- Prepare business cases for innovations and evaluate post-launch performance

Consumer & Market Insights:

- Conduct consumer research, market analysis, and trend tracking

- Translate insights into actionable brand and communication strategies

- Monitor competitor activities and recommend corrective actions

Commercial & Cross-functional Collaboration:

- Work closely with Sales, Trade Marketing, Finance, and Supply Chain teams

- Support sales teams with brand tools, launches, and promotions

- Track marketing budgets, ROI, and campaign effectiveness

Performance Tracking:

- Monitor KPIs including volume, value, market share, distribution, and brand metrics

- Prepare periodic reviews, dashboards, and presentations for leadership

Key Skills & Competencies:

- Strong understanding of FMCG marketing, consumer behavior, and GT/MT channels

- Hands-on experience with brand launches and integrated marketing campaigns

- Analytical mindset with ability to interpret data and insights

- Excellent stakeholder management and communication skills

- Strong project management and execution capabilities

Qualification & Experience:

- MBA in Marketing from a reputed institute

- 3-8 years of experience in Brand / Category Marketing in FMCG

- Experience across GT, MT, and Digital marketing preferred

Desired Traits:

- Result-oriented and execution-focused

- Creative thinker with commercial acumen

- Ability to work in fast-paced, high-pressure environments

- Strong ownership and accountability mindset