Senior Brand Manager - FMCG

Industry Preference - FMCG / Beauty & Personal Care /Internet

Roles and Responsibilities:

- The role holder will be working and developing the product portfolio through different channel mix including promotion schemes and advertisement campaign to drive the growth of the company

- P& L ownership of the Brand

- Product portfolio ownership drives new product development

- Coordination with R& D for the product pipeline

- GTM strategy

- Annual brand planning & strategy development

- Budgeting & budgetary control

- Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category

- Designing & implementing advertising campaigns & promotional activities

- Effective media evaluation & planning to attain maximum ROI

- Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing

- Co-manage brand's top line along-with the CMO

- Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand

Experience:

- Post Graduate/MBA in Marketing or related field

- 4+years' experience in handling major brands at a national level in FMCG only

- In the current role should be working as Brand Manager for last at least 1-2 yrs

- Understanding of Sales, exposure to research, TV campaigns (big ticket) and understanding of working with NPD, packaging etc.