Senior Brand Manager - FMCG

- Develop and execute integrated brand campaigns - owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.

- Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.

- Partnering with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.

- Manage real-time rollout of initiatives (gifting programs, influencer seeding, grassroots events), tracking results and optimising fast.

- Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.

- Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure distinct voice is maintained in every channel.

- Drive the "category education" agenda: develop toolkits, guides, and new formats