Senior Brand Manager - Financial Services Industry

About the Role

Lead the long-term brand strategy and drive high-impact marketing initiatives. You will champion investor empowerment through insight-driven communication and strategic positioning.

Key Responsibilities

- Build long-term brand strategy rooted in consumer insights and business priorities.

- Lead integrated campaigns across digital, performance, and on-ground channels.

- Use data, brand research, and sentiment analysis to shape communication and positioning.

- Work with agencies on strategy, creative development, and execution.

- Partner with leadership, product, growth, and research teams for strategic initiatives.

- Track brand health metrics and competitive trends.

- Oversee budgets, performance dashboards, and ROI analysis.

- Mentor team members and ensure high-quality output.

Requirements

- Strong agency or brand background preferred (either 10+ years agency or 8-10 years experience with brand).

- Ability to translate insight into strategic communication.

- Strong analytical capability and stakeholder management.

Role: Brand Management

Industry Type: Financial Services (Broking)

Note: Work from Office (Noida), Six-day work week.