- Implement Product / Brand Management plans and processes associated with a product or product line at all stages of its lifecycle to maximize product/brand appeal to target customers
- Execute plans to gather user requirements and designing product or developing enhancements, including technical design services, when appropriate
- Implement Product / Brand Management plans for product packaging, sample and prototype development
- Implement strategies to maximize product/brand appeal to target customers
- Coordinate with the team to monitor product performance and directing product and/or marketing adjustments