Senior Brand Manager - D2C Wellness

About Us

YourHappyLife is a fast-growing D2C wellness brand, with a vision to help people Live Complete through inside-out beauty. With our skincare vertical YourHappySkin, were building products, content, and communities that inspire holistic well-being.

Were now looking for a Senior Brand Manager who can own the entire brand and content engine of YourHappyLife. This is a leadership role for someone who can think like a strategist, move like an operator, and execute like a creator.

What Youll Do

- Brand Strategy & Storytelling Own and evolve our brand voice, tone & narrative. Act as the brand custodian across all touchpoints.

- Content & Campaign Leadership Build content systems & campaign calendars across Instagram, YouTube, LinkedIn, Website & Paid Media.

- Visual & Creative Oversight Guide the design language, supervise creatives (digital, packaging, website, campaigns).

- Product GTMs Lead end-to-end creative strategy for launches, influencer collabs, UGC & performance creatives.

- Influencer & UGC Strategy Drive founder-led content, influencer partnerships, and community-driven storytelling.

- Performance Creative Support Build a bank of hooks, formats & visuals for ads that deliver.

- Team Leadership Lead a team of designers, copywriters, editors & freelancers. Build systems, mentor talent & scale with growth.

- Analytics & Optimisation Track content performance, double down on what works, and kill what doesnt.

Who You Are

- 710 years of experience in brand/content leadership roles

- Strong background in D2C brands (Skincare/Wellness preferred; Haircare and Beauty considered)

- Hands-on with campaigns, influencer marketing, UGC, and brand storytelling

- Strong visual sense with the ability to guide design & content teams

- A team builder who thrives in fast-paced, creative-first environments

- Copywriting or copy-review skills (big plus!)

Location - Mumbai (Work from Office)

Why Join Us?

- Be the brand custodian of a high-growth wellness brand

- Work directly with founders to shape brand identity & campaigns

- Lead a talented creative team and build IPs that scale

- Opportunity to experiment with storytelling, GTMs, and performance creatives in a category thats booming