- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our customer value proposition. - Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives. - Collaborating with Building Product Design team build BPD annual marketing initiative calendar to drive penetration led growth. - Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed. - Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively. - As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature of the platform as a leader brand. - Track competitive activity to inform the GTM strategy & design plans to maximize market impact. Requirement: - Minimum 5+ years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories. - MBA with specialization in Marketing (Preferred premier B school), with a potential to be groomed into bigger roles - need to offer progression. - Must have industry exposure: FMCG / Retail Mandatory skill set: - Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ category creation

Mumbai

Senior Brand Manager - D2C - FMCG 

Job Description for Senior Brand Manager - D2C - FMCG  in The Bridge Associates in  Mumbai for (6-10) years of experience. Apply Now!