Senior Brand Manager - D2C Beauty

Description:

A fast-growing D2C beauty brand building clean, salon-quality haircare products intentionally formulated for Indian hair types, weather, and habits.

The brand operates at the intersection of culture, community, and product-led storytelling, with a strong focus on youth culture, experiences, and bold brand expression.

Role Overview:

As Senior Brand Manager, you will be responsible for building the brands cultural relevance and visibility through high-impact campaigns, partnerships, experiences, and on-ground activations.

This role is for someone who is deeply plugged into culture, beauty, and youth ecosystems, and who can translate brand strategy into memorable, offline-first and culture-led moments.

You will own end-to-end execution of brand initiatives, from ideation to delivery, working closely with creative, partnerships, and business teams to expand the brands cultural footprint.

Job Requirements:

Brand and cultural campaigns:

- Conceptualize and execute high impact brand and cultural campaigns across the year

- Deliver bold brand moments across OOH, stunts, and offline first activations

- Ensure brand storytelling is consistent, differentiated, and culturally sharp

Partnerships, collaborations and endorsements:

- Drive collaborations with brands, platforms, events, and IPs that expand cultural reach

- Own sponsorships and endorsements with creators, media personalities, and emerging icons

- Identify and execute partnerships aligned with brand values and audience relevance

Experiences and events:

- Build and execute large scale brand experiences, including owned IPs and marquee external platforms

- Plan and deliver small and mid sized cultural events across music, art, fitness, and community spaces

- Own presence at college festivals and youth culture platforms

Offline activations and on ground brand moments:

- Drive offline activations such as mobile experiences, photobooths, salon activations, and pop ups

- Execute onground brand moments that increase visibility, engagement, and recall

- Manage multiple activations simultaneously with strong attention to detail

Cross functional execution:

- Work closely with creative, content, partnerships, and business teams

- Own projects end to end from planning and budgeting to execution and reporting

- Ensure timelines, quality, and brand standards are consistently met

Mandatory Skills:

- 3-4 years of experience across brand strategy, marketing, or growth roles

- Strong interest in brand, culture, consumer behaviour, and storytelling

- Passionate about beauty, personal care, and product-led brands

- Strategic thinker with a strong execution mindset

- Highly organized and comfortable owning projects independently

- Thrives in fast-paced, high-ownership environments

- Strong communicator and collaborator across creative and business teams

What success looks like:

- Brand campaigns and activations are culturally relevant, talked about, and remembered

- Strong presence across youth culture platforms, events, and communities

- Successful execution of partnerships, events, and offline activations end-to-end

- Consistent delivery of high-quality brand moments aligned with brand values

Why this role:

- Opportunity to build a culturally iconic beauty brand, not just run campaigns

- High ownership and visibility across brand-defining initiatives

- Exposure to large-scale events, partnerships, and experiential marketing

- A fast-moving environment that values creativity, initiative, and execution excellence

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.