About the company:

Our client is a D2C health and wellness brand building a newer category in the market, backed by a well-established legacy group. You get the pace and freedom of an early-stage team, with the stability and support of a trusted name behind it. Their mission is to make better, more sustainable care a normal choice for the people who use it.

About the role:

This is a hands-on brand role where strategy, creative and execution all sit together. You will help shape how people understand, want and start using a category that is still new to many of them. It suits someone with 7 - 10 years of experience in building narratives, testing quickly, and turning consumer insight into ideas that also move the business. You will work closely with our creative, content and growth teams to build campaigns, sharpen product storytelling, and keep the brand consistent across digital, offline and influencer channels.

Responsibilities:

- Own integrated brand campaigns from brief to launch, and get ideas in front of consumers fast.

- Turn customer insights and market gaps into clear stories, activation formats and channel plans that drive trial and conversion.

- Work with internal content, creative and growth leads and external agencies to produce a steady flow of strong assets and messaging for digital, social and offline.

- Lead creative sprints and review agency and partner work so the brand voice stays distinct on every channel.

- Support new launches with positioning and execution plans, from pre-launch content through activation and PR.

- Oversee the brand and creative side of performance marketing, CRM, website, new launches, customer research, and data and insight analysis.

- Own measurable business impact: awareness, acquisition, conversion, retention and revenue.

What we're looking for:

- 8 - 12 years in consumer brand management or marketing, with proven experience taking ideas from strategy to execution in D2C, FMCG or lifestyle brands.

- A track record of running multi-channel campaigns across digital, social and partnerships.

- Experience building new or challenger brands, and comfort with ambiguity and shifting priorities.

- A collaborative style, with a history of working well with creative, marketing and product teams to ship quickly.

- Strong project management and communication, with the ability to balance creativity and operational discipline.

- Attention to detail, an analytical mind that can turn campaign data into clear next steps, and genuine interest in health, wellness and sustainability.