Senior Brand Manager - Beauty & Personal Care

Senior Brand Manager | Beauty & Personal Care

We are hiring on behalf of a leading Beauty & Personal Care organization for a Senior Brand Manager. The ideal candidate will be responsible for shaping brand strategy, driving product innovation, leading integrated marketing initiatives, and delivering profitable business growth through consumer insights, data-driven decision-making, and cross-functional collaboration.

Key Responsibilities:

- Define and execute brand strategy, positioning, and long-term growth plans.

- Lead end-to-end New Product Development (NPD), from consumer insights to successful market launch.

- Drive integrated marketing initiatives across digital, performance marketing, social media, influencer marketing, CRM, PR, SEO, content, and offline channels.

- Monitor market trends, consumer insights, and competitive activity to identify growth opportunities.

- Manage brand budgets, pricing strategy, demand forecasting, and marketing ROI.

- Partner with Product, Sales, Supply Chain, Creative, and external agencies to execute high-impact marketing initiatives.

- Track and analyse key brand and business metrics, including brand awareness, customer acquisition, retention, and profitability.

- Build, mentor, and lead a high-performing brand marketing team.

Ideal Candidate:

- 7-10 years of brand management experience in Beauty, Personal Care, FMCG, Consumer Products, or D2C businesses.

- Proven expertise in brand strategy, product innovation, and integrated marketing.

- Demonstrated success in building brand equity, launching successful products, and delivering profitable business growth.

- Strong commercial acumen with experience managing marketing budgets, business metrics, and P&L responsibilities.

- Excellent analytical, stakeholder management, communication, and leadership skills.

- MBA from a reputed institute is preferred but not mandatory.

If you're passionate about building category-leading consumer brands and driving high-impact growth in a fast-paced environment, we'd love to hear from you.