Senior Brand Manager - Beauty

Job Description : The Senior Brand Manager will be responsible for overseeing and implementing strategic marketing initiatives. This role is based in Gurgaon and requires expertise in managing brand growth and development effectively.

Client Details:

The company is a well-established player in the FMCG industry with a strong market presence. It operates as a medium-sized organisation and is known for its innovative approach and commitment to delivering quality products.

Description:

- Develop and execute brand strategies to drive growth and enhance market presence.

- Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.

- Analyse market trends and competitor activities to identify opportunities for brand positioning.

- Monitor and evaluate the performance of marketing campaigns to optimise effectiveness.

- Manage the budget for brand initiatives and ensure cost-efficient use of resources.

- Lead the development of innovative marketing materials and promotional activities.

- Work closely with the sales team to align branding efforts with business objectives.

- Maintain strong relationships with external partners, including agencies and vendors.

- Proven experience in brand management within the healthcare or health industry.

- Strong analytical skills and the ability to interpret market data effectively.

- Excellent communication and leadership abilities to manage teams and stakeholders.

- Proficiency in developing and implementing marketing strategies.

- Knowledge of market trends and competitive analysis in the healthcare sector.

- Opportunities for professional growth within the FMCG industry.

- A collaborative and supportive work environment in Gurgaon.