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Sr Brand Manager Reports to Head Marketing Location: Mumbai Candidate fulfilling the following criteria can only apply for the role. - MBA from premier or reputed institute 2017 to 2020 batch only - Local Mumbai-based candidates only apply - Should have experience in B2C industry Roles & Responsibilities: - Overall custodian of the Brand in the market as well as the driving force of the Brand. - Drive Brand Equity and strengthen Brand Position. - Drive ATL and BTL communication across 360 degree integrated marketing plans. - Handling Influencer Loyalty Program. - Development of Marketing Communication across Media including Advertising, Packaging, POS, and retail merchandising. - Development of content assets for Digital (Social Media) and other platforms. - Handling the retail transformation program. - Overall responsibility of Media Planning and Buying. - Leveraging PR as a building block for Brand. - Brand Support on new product launches and market activations. - Measuring performance of overall Marketing and Branding efforts. Skills: - Demonstrate creative and critical thinking skills. - Create more efficient and effective partnerships with external agencies and internal stakeholders. - Interpret and Dissect Consumer Behaviour, uncover consumer trends and dig deep into valuable data to unlock fresh consumer insights. - Knowledge of latest Consumer and Sales/Marketing/Branding Best Practices. - Understanding of Key Business Drivers within consumer products in India. - Deep Understanding of Go-To-Market Strategies and Plans for Products. - Strong business analytics, relationship management, strategy development, project management, problem solving and channel management skills. Competencies: - Behaviour- Draw others into enthusiastic commitment to collective effort. Have a direction, energy, passion. Inspire others to exceed expectations. - Strategic Thinker-Identify problems and opportunities in the short and long term. Ability to identify critical concerns and prioritize. - Market Awareness-Keep abreast of Market Changes, strength, and weakness of competitors. - Innovation-Come up with Logical/Creative solutions for Marketing function. - Negotiation Skills-Should have the skill to arrive at consensus with multiple stakeholders. - Customer Focused-Consistently strives to meet and exceed consumer expectations. - Result Orientation-A driven individual committed to deliver results - Good Communication and Presentations Skills. - Low Ego, Down to Earth, comfortable working in a volatile, ambiguous uncertain environment. - Prepare to work hands on and work in trenches. - Highest personal and professional ethical standards.

Mumbai

Senior Brand Manager 

Job Description for Senior Brand Manager  in ABC Consultants in  Mumbai for (3-7) years of experience. Apply Now!

Senior Brand Manager  | iimjobs.com