Senior Brand Manager

The Senior Brand Manager owns the equity, growth, and customer love of both brands - translating deep consumer insight into category-defining products, distinctive brand expression, and profitable full-funnel growth, while protecting what makes each brand distinct.

- Own the brand strategy, vision, positioning, and architecture for the brand.

- Research and monitor consumers, competitors, and the category to identify and act on growth opportunities.

- Lead NPD strategy - generate ideas, prioritize the pipeline, and partner with product and supply to bring launches to market.

- Plan and run marketing across all channels - performance media, SEO/organic, content, social, influencer, CRM/retention, PR, and offline.

- Own valuable, on-brand content across website, blog, and channels that attracts and converts customers.

- Oversee creative production across film, packaging, and digital, and manage media buying.

- Build and manage relationships with agencies, vendors, and key industry partners; direct the PR agency on activations.

- Manage the brand budget; set price, cost, and margin parameters; and forecast sales and demand.

- Measure and report performance of all campaigns against ROI and KPIs; monitor distribution and consumer sentiment via reviews, focus groups, and research.

- Build, coach, and lead a high-performing brand team.

Requirements:

- Core brand management experience, ideally in beauty, skincare, haircare, personal care, or another fast-moving consumer category.

- Proven record of building brand equity and delivering revenue and margin growth - with the specific numbers to back it up.

- Hands-on experience owning full-funnel marketing and a marketing budget, including digital/performance media.

- Demonstrated success leading new product development end to end.

- Strong research, analytical, and forecasting skills; fluent in marketing and commercial metrics.

- Experience managing agencies, vendors, and cross-functional partners.

- Outstanding written and verbal communication.