The Senior Brand Manager owns the equity, growth, and customer love of both brands - translating deep consumer insight into category-defining products, distinctive brand expression, and profitable full-funnel growth, while protecting what makes each brand distinct. - Own the brand strategy, vision, positioning, and architecture for the brand. - Research and monitor consumers, competitors, and the category to identify and act on growth opportunities. - Lead NPD strategy - generate ideas, prioritize the pipeline, and partner with product and supply to bring launches to market. - Plan and run marketing across all channels - performance media, SEO/organic, content, social, influencer, CRM/retention, PR, and offline. - Own valuable, on-brand content across website, blog, and channels that attracts and converts customers. - Oversee creative production across film, packaging, and digital, and manage media buying. - Build and manage relationships with agencies, vendors, and key industry partners; direct the PR agency on activations. - Manage the brand budget; set price, cost, and margin parameters; and forecast sales and demand. - Measure and report performance of all campaigns against ROI and KPIs; monitor distribution and consumer sentiment via reviews, focus groups, and research. - Build, coach, and lead a high-performing brand team. Requirements: - Core brand management experience, ideally in beauty, skincare, haircare, personal care, or another fast-moving consumer category. - Proven record of building brand equity and delivering revenue and margin growth - with the specific numbers to back it up. - Hands-on experience owning full-funnel marketing and a marketing budget, including digital/performance media. - Demonstrated success leading new product development end to end. - Strong research, analytical, and forecasting skills; fluent in marketing and commercial metrics. - Experience managing agencies, vendors, and cross-functional partners. - Outstanding written and verbal communication.

Hyderabad

Senior Brand Manager 

Job Description for Senior Brand Manager  in Magen David Search Partners in  Hyderabad for (6-14) years of experience. Apply Now!