Senior Brand Manager

Description:

Key responsibilities

- Strategy and execution: Develop and implement comprehensive brand strategies aligned with business objectives to increase brand awareness, perception, and market share.

- Market analysis: Conduct market research and analyze consumer trends and competitor activity to identify opportunities and inform strategy.

- Brand communication: Oversee all brand communications, ensuring consistency in messaging and visual identity across advertising, social media, public relations, and other channels.

- Cross-functional collaboration: Work closely with other departments, such as marketing, product development, sales, and finance, to ensure brand strategy is integrated across the organization.

- Campaign and budget management: Lead the creation of marketing campaigns, manage the brand budget, and ensure a positive return on investment (ROI).

- Performance tracking: Establish and monitor key performance indicators (KPIs) to measure brand health, including awareness, loyalty, and equity.

- External relationships: Manage relationships with external agencies, suppliers, and other key stakeholders, including influencers.

Required skills

- Strategic and analytical thinking

- Strong leadership and team management abilities

- Excellent communication and collaboration skills

- Knowledge of digital marketing, market research, and creative services

- Financial acumen, including budget management