Senior Brand Manager

Senior Brand Manager

Location: Mumbai (Vikhroli)

Job Description:

- Craft & execute brand strategy across offline & digital channels.

- Own GTM strategies for product launches, campaigns & seasonal activations.

- Lead market research, competitor analysis & consumer insights to sharpen our edge.

- Write insight-driven creative briefs that ignite standout campaigns.

- Manage brand shoots: ideation storyboarding production post-delivery.

- Oversee daily creative outputweb, POS, packaging, performance assets.

- Execute performance marketing campaigns (Google Ads, Meta Ads) with internal teams & agencies.

- Optimize CRM, email, SMS, WhatsApp & loyalty programs for retention and engagement.

- Track metrics (CAC, ROAS, CTR, engagement); refine creatives to boost ROI.

- Plan and manage brand marketing budgetsmart, efficient, impactful.

- Ensure seamless and timely delivery of all brand initiatives.

Other Requirements:

- 6 to 7 years in brand management (both mainstream and digital).

- Proven success with mid-to-large-scale brand campaigns & digital-first strategies.

- Strong shoot and creative execution portfolio (print & digital video).

- Hands-on experience with GTM strategies, performance marketing & retention tools.

- Superb communication, presentation, and stakeholder management skills.

- Bachelors or Masters in Marketing, Business, Communications, or related field.

- Digital marketing, analytics, or brand management certifications are a plus