Senior Brand Manager

What you will do?

- Big, emotional brand campaigns-from insight to execution.

- Social-first ideas that build culture and community.

- Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) - and brand love metrics like Awareness, Consideration, and Affinity.

- More than just brand love - you'll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting.

- Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH - wherever our audience lives, you'll be there (with style).

- Evaluate campaign performance at both market and segment level.

- Know what's working, what's not, and why - then optimize for impact.

- GTM plans for key launches and cultural moments.

- Consistent brand voice across platforms-from ads to Instagram captions.

- A pulse on what's trending-reels, rituals, and everything in between.

What is needed?

- 4-7 years of experience in brand marketing at a high-impact consumer, D2C, or digital-first company.

- Strong creative instincts-with the ability to brief, shape, and ship bold ideas.

- Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content).

- Deep understanding of Indian consumers, culture, and context.

- Ability to extract and analyse data to inform sharper storytelling and campaign strategy.

- A love for storytelling, a respect for insight, and an obsession with craft.