Senior Brand Manager

Role Overview:

Were looking for a highly creative and analytically driven Brand Manager to lead the brand development and content ecosystem of HYI.AI. Youll manage all aspects of digital presencefrom strategy to executionincluding brand positioning, content creation, SEO/SEM, SMO, social media, digital campaigns, media outreach, article publications, and video ad creation. Youll work closely with cross-functional teams to tell compelling stories, create high-quality content, and build a consistent and powerful brand presence across all platforms.

Key Responsibilities:

Brand Building & Strategy

- Develop and lead the overall brand strategy, tone of voice, and visual identity.

- Ensure consistent messaging and branding across all touchpoints.

- Monitor brand perception and take initiatives to strengthen market positioning.

Content Creation & Marketing

- Collaborate with design, video, and tech teams to develop interactive and multimedia content (videos,

explainers, ads).

- Build a scalable content calendar aligned with marketing goals, SEO, and user engagement.

SEO, SEM & SMO Expertise

- Run data-driven SEM (Google Ads, PPC, retargeting) campaigns to drive lead generation and conversions.

- Lead social media optimization (SMO) to increase reach, engagement, and visibility across all major platforms.

Social Media & Digital Media Management

- Monitor trends, respond to audience engagement, and develop platform-specific content strategies.

- Manage digital media buying and ad placement.

Media Outreach & Publications

- Write and distribute press releases and thought leadership articles in relevant publications and industry platforms.

- Build relationships with media houses and influencers to boost brand awareness.