Health insurance

Job/Soft skill training

Office cab/shuttle

Cafeteria

Professional degree assistance

Free meal

Child care facility

International/On-site exposure

ABC Consultants Reviews by Employees

Consultant

Senior Consultant

Research Associate

HR Executive

Software Developer

Intern

Analyst

Data Analyst

Salesman

Team Manager

Executive

Assistant Manager

SAP Abap Consultant

Senior Executive

Accountant 

Test Engineer

Office Assistant

Associate

Manager

Team Lead

Software Engineer

Senior Associate

Financial Analyst

Talent Acquisition Specialist

Service Engineer

Sr Brand Manager Reports to Head Marketing Location: Mumbai Candidate fulfilling the following criteria can only apply for the role. - MBA from premier or reputed institute 2017 to 2020 batch only - Local Mumbai-based candidates only apply - Should have experience in B2C industry Roles & Responsibilities: - Overall custodian of the Brand in the market as well as the driving force of the Brand. - Drive Brand Equity and strengthen Brand Position. - Drive ATL and BTL communication across 360 degree integrated marketing plans. - Handling Influencer Loyalty Program. - Development of Marketing Communication across Media including Advertising, Packaging, POS, and retail merchandising. - Development of content assets for Digital (Social Media) and other platforms. - Handling the retail transformation program. - Overall responsibility of Media Planning and Buying. - Leveraging PR as a building block for Brand. - Brand Support on new product launches and market activations. - Measuring performance of overall Marketing and Branding efforts. Skills: - Demonstrate creative and critical thinking skills. - Create more efficient and effective partnerships with external agencies and internal stakeholders. - Interpret and Dissect Consumer Behaviour, uncover consumer trends and dig deep into valuable data to unlock fresh consumer insights. - Knowledge of latest Consumer and Sales/Marketing/Branding Best Practices. - Understanding of Key Business Drivers within consumer products in India. - Deep Understanding of Go-To-Market Strategies and Plans for Products. - Strong business analytics, relationship management, strategy development, project management, problem solving and channel management skills. Competencies: - Behaviour- Draw others into enthusiastic commitment to collective effort. Have a direction, energy, passion. Inspire others to exceed expectations. - Strategic Thinker-Identify problems and opportunities in the short and long term. Ability to identify critical concerns and prioritize. - Market Awareness-Keep abreast of Market Changes, strength, and weakness of competitors. - Innovation-Come up with Logical/Creative solutions for Marketing function. - Negotiation Skills-Should have the skill to arrive at consensus with multiple stakeholders. - Customer Focused-Consistently strives to meet and exceed consumer expectations. - Result Orientation-A driven individual committed to deliver results - Good Communication and Presentations Skills. - Low Ego, Down to Earth, comfortable working in a volatile, ambiguous uncertain environment. - Prepare to work hands on and work in trenches. - Highest personal and professional ethical standards.

Mumbai

Senior Brand Manager 

Job Description for Senior Brand Manager  in ABC Consultants in  Mumbai for (3-7) years of experience. Apply Now!

Senior Brand Manager  | iimjobs.com