Senior Brand & Strategy Manager - Beauty Business

Description:

About Our Client:

Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer.

Job Title: Senior Manager Brand & Strategy

Location: Bangalore

Experience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.

Educational: Bachelors or Masters degree in Marketing, Business, or a related field. (Preferred for Pedigree College).

About the Role:

We are looking for a strategic and creative brand leader to spearhead brand positioning, new product development, and integrated marketing campaigns. The role demands a balance of analytical rigor and creative vision to drive brand growth and market leadership.

Key Responsibilities:

- Lead end-to-end brand strategy from positioning and market share growth to communication and innovation.

- Drive new product development aligned with consumer insights and emerging trends.

- Build and execute integrated marketing campaigns across digital, influencer, PR, and social platforms.

- Analyze brand health metrics and optimize marketing ROI.

- Oversee content and storytelling across all consumer touchpoints.

- Manage cross-functional teams and external agencies to ensure timely and high-quality execution.

Requirements:

- 3+ years of experience in brand management or strategy (preferably in FMCG, beauty, skincare, or wellness).

- Proven ability to lead brand-building initiatives and product launches.

- Strong analytical and strategic thinking with data-driven decision-making.

- Experience in digital marketing, influencer partnerships, and PR.

- Excellent communication and project management skills.

- Passion for beauty, skincare, and consumer behaviour.

Why Join:

Opportunity to build and scale one of Indias most promising skincare brands backed by a strong vision, innovation-driven culture, and high-growth potential.