Senior Associate - Performance Marketing/Google Ads - Travel Technology Platform - BITS/IIT/NIT

About the Company:

A fast-growing intercity travel technology platform, founded in 2019, is building one of the most trusted brands in long-distance mobility. With a strong focus on reliability, safety, and standardization, the company operates a two-sided marketplace that enhances traveler experience while improving earnings for supply partners.

The platform currently connects 300+ cities across India, has served 2.5M+ unique customers, and is actively working toward fleet electrification and charging infrastructure development. The company is Series A funded by leading global and Indian investors and is in the process of closing a significant round with a major international corporate VC.

What You Will Do:

- Campaign Strategy & Management: Plan, execute, and manage SEM strategies across Google Ads, LinkedIn, and other performance marketing platforms.

- Campaign Optimization: Continuously optimize campaigns to improve CTR, conversion rates, quality scores, and overall ROI while meeting defined KPIs.

- Keyword Research: Conduct in-depth keyword research and trend analysis to improve targeting and audience reach.

- Performance Tracking: Analyze and report campaign performance using tools such as Google Analytics, Singular, and other analytics platforms.

- A/B Testing: Run structured A/B tests on ad creatives, landing pages, and funnel elements to improve campaign performance.

- Market Research: Stay current with SEM trends, algorithm updates, and industry best practices.

- Funnel Optimization: Analyze user journeys, identify funnel drop-offs, and implement initiatives to improve conversion rates.

What We Are Looking For:

- Experience: 1-3 years of hands-on experience managing Google Ads campaigns.

Education: BTech / BCA from a Tier 1 institution preferred.

- Mindset: Self-driven, action-oriented, and comfortable working in a startup environment.

- Marketing Expertise: Strong understanding of the paid marketing ecosystem, attribution models, segmentation, and app campaigns.

- Budget Ownership: Proven experience managing monthly ad budgets of - 5 Lakh or more.

- Tools & Platforms: Hands-on experience with Google Ads, Google Analytics, Mixpanel, and tools such as Looker Studio, AppsFlyer.

- Analytical Skills: Strong data-driven approach with the ability to derive actionable insights from large datasets.

- Creativity: Ability to craft compelling ad copy and design effective experimentation strategies.

- Problem Solving: Comfortable handling complexity with a first-principles, structured problem-solving approach.