Senior Assistant Manager - Offline Sales - Calculators & Musical Instruments

Key Responsibilities:

1. Achieve primary sales targets for Calculators (CES) & Musical Instruments (EMI).

2. Deliver category-wise targets across CES & EMI.

3. Increase market share and enhance dealer reach & billing count.

4. Improve distribution depth (SKUs billed) and category-wise penetration.

5. Strengthen SCI presence & Conduct consumer engagement activities.

6. Drive dealer-focused activities: teacher meets, DSO/dealer training for EMI & CES.

7. Participate in dealer events, college inductions/orientations.

8. Train & motivate the Sales/CIC teams (Team Handling).

9. Collaborate closely with cross-functional teams for seamless operations.

Skills & Expertise Required:

- Strong experience in General Trade & Channel Sales

- Proven ability in sales planning, forecasting & trade marketing execution

- Channel Sales (distribution) experience with state-level strategy & execution

- Experience handling monthly Turnover of - 2 Cr or above

- DSO Team Handling experience

- High proficiency in MS Office

Qualification & Experience:

- Graduation + MBA (mandatory)

- Experience in General Trade & Channel Trade

- Experience in Music/Education/Consumer Electronics industry preferred