Senior Art Direction & Creative Content

Job Location: Bengaluru, Karnataka, India

Job Type :Permanent

Description - AI Direction Profile

Summary

Senior AI Direction & Creative Content Production - Short

Overview

The role requires end-to-end ownership: from concept creation to final delivery, including storytelling, scene design, virtual directing, asset generation, video editing, image production, and sound design. This process needs both the combination of skills in AI tools and prompting, and professional tools like AdobeSuite.

Key Competencies

- Strong creative ideation, storytelling, and message development.

- Ability to write scripts, structure narratives, design moodboards, storyboards, and shot lists.

- Scene and visual design: composition, lighting, color theory, atmosphere, character direction, and environment creation.

- Mastery of AI generation workflows: maintaining consistency, controlling sequences, and producing coherent visuals and audio assets.

- Video skills: assembling sequences, ensuring pacing and continuity, managing formats, exports, and multi-platform specifications.

- Image skills: high-level retouching, composition, integration of real and generated elements, and professional-quality finalization.

- Audio and music: generating soundscapes, synchronizing audio, cleaning, mixing, and creating mood-aligned tracks.

Areas of Application

- Multi-country content localization.

- Full "from scratch" content creation without external briefs.

- Product integration (still life, hero shots, lifestyle scenes).

- Multi-format marketing campaigns and coordinated series of creative assets.

Professional Traits

- Advanced creativity and strong aesthetic sensibility.

- Technical problem-solving across AI pipelines.

- High autonomy, reliability, and ability to document workflows.

1. Role Purpose

- Identify senior figures capable of ideating, designing, and producing high-quality creative content through advanced AI pipelines, ensuring a complete approach from concept to final production, including storytelling, creative direction, set design, virtual directing, and professional post-production.

The profile must be able to create content even without a brief, starting from an original idea and developing the entire creative and technical process autonomously.

2. Core Competencies

2.1 Creative Ideation & Storytelling

- Ability to develop original ideas, creative concepts, and key messages.

- Ability to translate ideas into structured narrative proposals with attention to tone, rhythm, and thematic coherence.

- Skill in crafting messages aligned to audience, positioning, and communication objectives.

2.2 Scriptwriting & Video Concept Development

- Creation of full scripts including scenes, actions, environmental descriptions, and emotional cues.

- Development of storyboards, movie boards, and mood boards that translate creative vision into clear visual language.

- Definition of timing, pacing, montage dynamics, and narrative progression.

- Ability to imagine and plan virtual direction: camera movements, scene continuity, spatial coherence, and visual consistency.

2.3 Scene Design & Art Direction

- Design of complete visual environments: set design, composition, lighting, color palette, and atmosphere.

- Ability to define visual continuity across the entire content (characters, sets, objects, materials, lighting patterns, mood).

- Detailed description of actors, poses, micro-actions, emotions, and direction of virtual actors.

- Creation of shot setups ready for animation based on "frame-to-frame" or "reference-to-sequence" logic.

2.4 Technical Direction of AI Generation

- Ability to craft precise and technically accurate descriptions for generating visual and audio assets.

- Capability to orchestrate complex pipelines ensuring sequence coherence, character consistency, environmental stability, and controlled narrative evolution.

- Creation of images optimized for use in video sequences.

- Ensuring consistency across frames, scenes, and environments.

2.5 Video Production & Editing

- Ability to assemble sequences, optimize continuity, narrative rhythm, and visual coherence.

- Knowledge of video formats, aspect ratios, export flows, and technical requirements for various platforms.

- Management of codecs, bitrates, compression, scaling, transitions, and multi-format finalization.

- Capability to work with multilayer compositions, complex structures, and animation/motion-design techniques.

2.6 Photography & Static Content Production

- Strong understanding of composition, lighting, material rendering, skin/texture realism, and color theory.

- Ability to integrate real elements with generated ones while maintaining aesthetic and perspective consistency.

- Management of image formats, resolution, dimensions, ratios, DPI, and professional-grade production standards.

- Retouching, cleaning, reconstruction, and finalization of high-end images for campaigns.

2.7 Audio, Music & Sound Design

- Ability to generate music aligned with visual content, identifying mood, tempo, dynamics, and emotional tone.

- Professional audio editing: synchronization, cleaning, noise reduction, equalization, and mixing.

- Capability to craft complete soundscapes: ambient effects, transitions, sound beds, and layered audio elements.

3. Application Areas

3.1 Multi-Country Localization

- Adaptation of ideas and content to different cultural, visual, and narrative contexts.

- Creation of narrative and visual variants for diverse markets while maintaining alignment with the core message.

3.2 End-to-End "From Scratch" Production

- Ability to ideate and produce a full piece of content independently: ideation - design - generation - editing - finalization.

- Creation of complete creative pipelines without requiring external briefs.

3.3 Product Integration

- Natural and realistic integration of products within complex environments.

- Creation of coherent assets for advertising campaigns (still life, hero shots, dedicated environments).

- Management of perspective, lighting, and color matching between generated and real elements.

3.4 Multi-Format Marketing Campaigns

Production of consistent sets of content:

- video storytelling

- short ads

- virtual testimonials

- lifestyle scenes

- product still life

- coordinated creative variations

- Ability to adapt the same idea to multiple formats and deliverables.

4. Cross-Functional Skills & Seniority

4.1 Advanced Creativity

- Ability to develop original, distinctive, high-impact ideas.

- Strong aesthetic and narrative sensitivity.

- Ability to innovate by fully leveraging AI capabilities.

4.2 Technical Problem Solving

- Ability to solve issues related to coherence, continuity, generation errors, visual mismatch, artifacts, and narrative inconsistencies.

- Optimization of workflows in complex AI-based pipelines.

5. Expected Outputs

- Premium-quality, coherent, publication-ready content.

- Reproducible and well-documented workflows.

- Clean, organized open files with all assets included.

- High autonomy in concept-to-final delivery.

- Precise and technically correct multi-format adaptations.