Senior Area Sales Manager - FMCG

Senior Area Sales Manager

Description :

- Manage and drive primary and secondary sales for the assigned area

- Lead, train, and motivate Sales Officers/Executives and distributor sales teams

- Appoint, manage, and evaluate distributors to ensure optimal coverage

- Ensure achievement of monthly, quarterly, and annual sales targets

- Execute trade marketing activities, promotions, and new product launches

- Monitor market trends, competitor activities, pricing, and visibility

- Ensure effective implementation of company policies and processes

- Maintain strong relationships with key retailers and channel partners

- Ensure timely collections and inventory control

Requirements :

- 5 to 8 years of FMCG sales experience in General Trade

- Minimum 2 to 3 years in a team-handling role

- Strong knowledge of Chennai GT market and distribution systems

- Proven track record of achieving sales targets

- Good leadership, communication, and analytical skills