The Company : A data driven digital marketing firm that uses analytics and proprietary models to deliver high performance marketing programs. With more than 10 years of experience, they turn consumer insights into actionable growth strategies for some of the world's largest brands. Their proprietary ALPS tool leverages predictive modeling and algorithmic simulations to drive more effective client campaigns. They have been recognized on the 2018 Inc 500/5000 list of fastest growing companies in the U.S. Position : Senior Analyst - Web and Data Analytics Location : Bangalore Joining : Immediate to 30 days Interview process : Telecon -&gt; Case Study-&gt; F2F Job Objective&nbsp;: - To execute and deliver actionable business intelligence and insights on client projects for their digital marketing programs inclusive of web user behaviour, website performance and campaign performance Responsibilities : Strategic : 1. Marketing Insights : Provide actionable insights to clients to guide the evolution and progress of their digital marketing programs. Maintain an awareness of competitive information and key industry trends to provide context for branded website performance 2. Technical Expertise : Ability to translate business requirements into technical documents like dashboards, reports using Adobe analytics /Google Analytics 3. Demonstrate expertise in data mining, analysis and insight generation to enable data driven decision making and data visualisation 4. Client Goal Delivery : Play a role in executing the progress of client programs in achieving their marketing goals by ensuring best practices in metrics and decision making are being followed 5. Framework Application : Actively participate in implementing the frameworks for client solutions and provide inputs to improve the frameworks Operational : 1. Analysis and Insights : Create analytical solutions using Adobe analytics /Google Analytics to understand business strategy and proactively drive comprehensive audits and analysis on web data to deliver insightful deliverables (dashboards, reports, deep analysis, etc.) that can bring a positive impact to the client business. 2. Project Delivery : Execute assigned tasks to achieve results for clients from their digital marketing programs ensuring the deadlines are met. 3. Quality Assurance : Ensure error free delivery in all deliverables from a data and logic perspective Key Performance indicators : 1. Contribution to enable client satisfaction of projects delivered 2. Demonstration of technical excellence in applying analytical skills on digital marketing programs 3. Ownership towards learning client business, industry, customer &amp; competition 4. Ability to deliver error free and high quality output on projects as per the project plan 5. Follow the solution frameworks, processes and templates and contribute in evolving them 6. Follow best practices based on knowledge and expertise in digital marketing and data analytics techniques Desired Experience : 1. At least 2 to 4 years of experience in analytics, customer insights or digital marketing roles 2. Prior experience of working in external client project delivery roles will be preferred Knowledge and Skills : Technical Knowledge : 1. Strong knowledge of digital marketing and web and mobile engines 2. Ability to understand data, do research and fix issues. Be hands on with working on large datasets 3. Strong foundational knowledge of web analytics platform suites such as those of Adobe analytics, Google Analytics, etc. 4. Knowledge of SEO, paid marketing channels and user experience optimization will be a plus 5. Advanced experience with MS Excel is a must 6. Programming skills with VBA, Excel Macros is preferred 7. Expertise in application of analytics (applied statistics / quantitative methods) for solving business problems is preferred 8. Competency in standard data mining and customer segmentation techniques is also preferred (e.g. decision trees, clustering, neural networks, etc.) 9. Advanced understanding of web tracking data and related technologies (Java, HTML) 10. Proficiency in data mining techniques using SQL, R, SAS would be preferred Behavioural Skills : 1. Strong analytical skills, language skills and a good knowledge of Excel and PowerPoint 2. Creative flair and enthusiasm for new ideas and concepts 3. Good relationship management skills and a good team player 4. Passion for digital marketing and flair for data driven decision making Desired Qualifications : - Bachelor's degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc. is a must

Bangalore

Senior Analyst - Web & Data Analytics - Digital Marketing Firm 

Job Description for Senior Analyst - Web & Data Analytics - Digital Marketing Firm  in Hexaconcepts in  Bangalore for (3-5) years of experience. Apply Now!