Senior Analyst - General Trade Sales Expansion Strategy - FMCG - IIM/ISB/MDI/FMS

Location: Noida

Industry: FMCG

Experience: 25 Years

Education: Full-Time MBA from a Tier-1 Business School (IIMs, XLRI, FMS, SPJIMR, MDI, ISB, JBIMS, etc.)

About the Role:

We are looking for a high-potential professional to join the Strategy team and drive Retail Expansion and General Trade (GT) growth initiatives. The role will focus on identifying growth opportunities, strengthening market penetration, optimizing distribution networks, and developing scalable GT expansion strategies across key markets.

Key Responsibilities:

- Develop and execute retail expansion strategies to enhance market coverage and outlet penetration.

- Analyze sales, distribution, and market data to identify growth opportunities and white spaces.

- Design GT channel growth initiatives, route-to-market strategies, and distributor optimization programs.

- Conduct market mapping, competitor benchmarking, and territory expansion analysis.

- Work closely with Sales, Category, Supply Chain, and Marketing teams to drive execution of strategic initiatives.

- Build business cases and financial models to evaluate expansion opportunities and investment decisions.

- Monitor channel performance, outlet productivity, and distribution effectiveness through dashboards and analytics.

- Support leadership with insights on market trends, consumer behavior, and competitive intelligence.

- Lead special projects related to GT transformation, market development, and sales productivity enhancement.

Desired Candidate Profile:

- Full-time MBA from a Tier-1 B-School.

- 2-5 years of experience in Strategy, Sales Strategy, GT Excellence, Business Planning, Market Expansion, or Commercial Strategy within FMCG.

- Strong understanding of General Trade distribution models and retail ecosystems.

- Experience in market mapping, business analytics, and growth strategy formulation.

- Advanced proficiency in Excel, PowerPoint, and data analysis tools.

- Strong problem-solving, stakeholder management, and communication skills.

- Ability to work in a fast-paced and high-growth environment.

Preferred Background:

- Candidates from leading FMCG organizations such as Hindustan Unilever, ITC Limited, Nestl India, Britannia Industries, Marico, Dabur India, Godrej Consumer Products, or similar consumer-focused organizations will be preferred.

Key Competencies:

- Retail Expansion Strategy

- General Trade (GT) Excellence

- Distribution & Channel Strategy

- Market Development

- Business Planning & Analytics

- Growth Strategy

- Commercial Excellence

- Stakeholder Management

- Market Intelligence & Competitor Analysis