Senior Advertising Specialist - D2C/eCommerce

Job Description:

This is a 6 day working from office role with rotational offs.

Position: Senior Amazon Ads Specialist (D2C/Ecommerce)

Overall/Total Experience: 3-5 years

Location: Hyderabad

Working Days: 6 Days from Office (rotational offs)

Notice Period Requirement: 30 Days (Maximum)

Client's Company Size: Startup / Small Enterprise

Key Responsibilities:

- Manage and optimize Amazon PPC campaigns (Sponsored Products, Brands, and Display).

- Conduct keyword research, competitor tracking, and campaign expansion.

- Analyze performance data, reduce ACOS, and grow revenue.

- Collaborate with the creative team to align listing and ad strategy.

- Stay updated with Amazon algo shifts, trends, and category benchmarks.

- Contribute to A+ content strategy, listing optimization, and growth planning.

Candidate Requirements:

- Strong Amazon Ads / Performance Marketing / E-commerce Marketing Profiles.

- Must have 3+ years of hands-on experience in managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) for consumer-facing brands (D2C / E-commerce).

- Proven experience in end-to-end Amazon Ads campaign management, including campaign setup, optimization, bid strategy, and scaling performance.

- Strong understanding of key Amazon advertising metrics such as ACOS, ROAS, CTR, CPC, and conversion rate, with a demonstrated ability to optimize campaigns for revenue growth and cost efficiency.

- Hands-on expertise in keyword research, search term analysis, competitor tracking, and campaign expansion strategies within Amazon ecosystem.

- Working knowledge of Amazon listing optimization, including A+ Content, product detail pages, and alignment between ads and organic strategy.

- Must have experience working with E-commerce / D2C / Consumer brands (preferably in Health & Wellness, FMCG, or similar high-competition categories).