Senior Ad Strategist - Performance Marketing

Job Title - Senior Ad Strategist

Location - Gurgaon

Experience - 3-6 years

Work Mode - Work From Office

Must Haves

Paid Media (Facebook/Meta Ads)

Paid Channels (Google Ads, Tiktok,Linkedin)

Roles and Responsibilities:

- 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.

- Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.

- Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.

- Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.

- Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.

- Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.

- Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.

- Experience mentoring or managing junior paid media professionals is preferred.

Required Skillset:

- 3-6 years of hands-on paid media campaign management, especially with Facebook/Meta Ads.

- Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.

- Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.

- Excellent written and verbal communication skills for client and internal stakeholder collaboration.

- Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.