JOB Rolesandresponsibilities
- 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
- Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
- Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
- Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
- Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
- Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
- Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
- Experience mentoring or managing junior paid media professionals is preferred
Must-Have Skills
- 3-6 years of hands-on paid media campaign management, especially with Facebook/Meta Ads.
- Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.
- Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.
- Excellent written and verbal communication skills for client and internal stakeholder collaboration.
- Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.
Whom we will shortlist
Min 3 years of hands-on paid media management, primarily Facebook/Meta Ads, with exposure to Google/TikTok/LinkedIn/programmatic.
High-budget execution: Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
Platform depth: Strong technical proficiency in creative testing, audience targeting, bid management, and full-funnel optimization.
Tracking & measurement: Working knowledge of GTM, Meta Pixel, and Conversion API; able to implement and troubleshoot tracking across platforms.
Data & automation: Data-fluent with the ability to analyze campaign metrics and apply AI/automation (and light scripting/coding) to drive efficiency.
Client partnership & communication: Can translate strategic goals from consultants into executable plans and clearly explain technical performance to non-technical stakeholders.
Ownership at scale: Comfortable owning end-to-end campaign execution across multiple accounts in a fast-paced environment.
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Ability to be available flexibily even on the weekends whenever required
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