Job Mode: Work From Office Job Type: Full-time Working Days: 5 Industry: Performance Marketing Consulting About the Company: We are a marketing consulting firm focused on helping businesses decode, optimize, and scale their paid media investments through data-driven insights, automation, and strategic rigor. We work across startups, growth-stage companies, and enterprises to deliver measurable business impact through high-performance marketing systems. What Youll Do: As we scale, we are looking for a Senior Ad Strategist - a seasoned paid media expert with 4-8 years of hands-on experience in Facebook/Meta Ads and cross-channel campaign execution. This role serves as the technical Subject Matter Expert (SME) who partners closely with business consultants to own campaign execution, optimization, and tactical delivery on key accounts. First 30 Days Strategic Onboarding & Alignment - Dive deep into the companys consulting-first approach to performance marketing, including proprietary frameworks, playbooks, and campaign systems. - Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios. - Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies. - Audit existing client campaigns to identify quick-win optimizations and strategic gaps. - Start contributing to strategic discussions and planning sessions for active and upcoming accounts. Next 60 Days Ownership & Execution - Take over end-to-end ownership of paid media execution across assigned client accounts, including strategy, setup, optimization, and reporting. - Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed). - Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies. - Use the company's AI and automation stack to proactively enhance campaign performance. - Start mentoring junior Paid Media Executives and Analysts by reviewing their work and guiding tactical execution. Beyond 90 Days Strategic Leadership & Innovation - Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes. - Develop and refine scalable campaign playbooks, tracking systems, and reporting templates. - Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives. - Contribute to the company's thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks. - Actively shape the evolution of the paid media function at the company as we scale. What Were Looking For: - 4-8 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms with SaaS Platforms - Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts. - Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization. - Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms. - Comfortable working alongside business consultants, translating strategic goals into executable campaign plans. - Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements. - Effective communicator, able to explain technical performance details to non-technical stakeholders and clients. - Experience mentoring or managing junior paid media professionals is preferred Why Join Us? - Technical Excellence & Strategic Impact: Be the lead SME on paid media campaigns, translating complex strategy into high-quality execution and optimization. - Collaboration that Elevates: Partner with senior business consultants who combine strategic clarity and executional excellence to drive meaningful growth for clients. - Ownership & Growth: Take full ownership of campaign execution for multiple high-value clients and mentor junior team members. - Leverage Cutting-Edge Tools: Use AI, automation, and data-driven marketing technology to drive efficiency and scale. - Accelerated Career Path: Develop leadership capabilities and influence the paid media practice across the company as we grow.

Gurgaon/Gurugram

Senior Ad Strategist 

Job Description for Senior Ad Strategist  in PLEXO HR Solutions in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!