About the Role:

We are seeking a highly experienced and strategic Senior Account Manager - SEO to join our team.

The primary purpose of this role is to define and drive the SEO strategy for a portfolio of assigned clients, taking into account their specific business characteristics, market context, and overarching marketing/communication goals.

You will be responsible for establishing strong synergies between SEO and other digital and traditional marketing channels to ensure maximum effectiveness and client success.

This is a critical client-facing role that blends strategic leadership with hands-on account execution.

Key Responsibilities:

Strategic Account Leadership:

- Develop and Own Strategy: In close partnership with the client and the SEO Director, define the comprehensive, data-driven SEO strategy for each assigned account.

- This includes technical SEO, content strategy, and authority building (link acquisition).

- Accountability for KPIs: Be fully accountable for the execution of the defined strategy and the achievement of all agreed-upon Key Performance Indicators (KPIs), such as organic traffic growth, keyword rankings, conversion rates, and revenue targets.

- Growth Opportunities: Proactively identify and plan account growth opportunities, working closely with Account Directors to develop business proposals, upsell SEO services, and expand the scope of work.

Client Management & Communication:

- Primary SME Contact: Serve as the primary, day-to-day Subject Matter Expert (SME) voice to the client.

- Clearly articulate complex SEO concepts, strategies, and performance results to diverse client stakeholders.

- Relationship Management: Build and maintain strong, trusted, and long-lasting relationships with client contacts at various levels.

- Meeting Leadership: Lead regular client meetings, including strategic planning sessions, performance reviews, and technical discussions.

Execution Management & Delivery:

- Project & Budget Oversight: Ensure all SEO deliverables are met on time and within budget.

- Manage internal resources and priorities to maintain a high standard of quality across all projects.

- Campaign Efficiency: Own and manage the client strategy and plans, continuously seeking ways to improve key campaign efficiencies and effectiveness.

- Cross-Channel Collaboration: Build strong relationships and foster seamless collaboration with internal teams across Client Services, Paid Media, Content, Development, and other channel teams to ensure an integrated marketing approach.

- Reporting: Oversee the creation and presentation of insightful, actionable performance reports that clearly communicate the value and ROI of SEO efforts.

Requirements:

Educational Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- A Master's degree or relevant professional certifications (e.g, in Google Analytics, SEO tools) is a plus.

Professional Experience:

- Minimum 5+ years of progressive experience in Search Engine Optimization, with at least 2-3 years in a dedicated client-facing Account Management or Senior Strategist role, managing large or complex enterprise-level SEO accounts.

- Proven track record of defining and executing successful, measurable SEO strategies across various industries and business models (e.g , e-commerce, B2B, publishing).

Deep expertise in all facets of SEO, including:

- Technical SEO: Site architecture, indexation, crawl budget, Core Web Vitals, schema markup, etc.

- Content Strategy: Keyword research, topic clusters, content gap analysis, and on-page optimization.

- Off-Page SEO: Link building strategy, competitive analysis, and digital PR.

- Proficiency with industry-leading SEO tools (e.g , Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, DeepCrawl).

Skills & Competencies:

- Exceptional Communication: Superior verbal and written communication skills with the ability to present complex data and strategies simply and convincingly to executive-level client contacts.

- Strategic Thinking: Strong analytical and problem-solving skills with the ability to turn data into clear, actionable strategies.

- Leadership & Influence: Demonstrated ability to lead projects, influence internal and external stakeholders, and manage diverse deliverables simultaneously.

- Financial Acumen: Experience managing account budgets, scope of work, and identifying opportunities for client account growth