About the Job:

- We are seeking a highly motivated and experienced Senior Account Manager to join our dynamic team.

- This role is crucial for driving strategic communications planning by uncovering deep audience and cultural insights.

- Working closely with a strategist, you will be instrumental in executing research initiatives and translating findings into actionable strategies that fuel impactful campaigns for our clients.

Key Responsibilities:

- As a Senior Account Manager, your responsibilities will include, but are not limited to:

Strategic Research & Insight Generation:

- Working under the direction of a strategist to define research objectives and execute comprehensive research asks.

- Compiling, analyzing, and interpreting information from a variety of research sources, including proprietary tools, syndicated data, and client-provided resources.

- Uncovering profound audience behaviors, motivations, and cultural insights to inform and strengthen communications planning.

- Leveraging audience data and analytics to support the development of robust strategic deliverables.

Media Landscape Expertise:

- Demonstrating a deep understanding of the evolving media landscape, with a strong emphasis on leading and emerging digital media channels and partners.

- Staying abreast of new platforms, technologies, and consumption trends that impact communications strategies.

Collaborative Planning & Execution:

- Collaborating effectively with internal cross-functional teams (e. , creative, media, analytics) to contribute to the day-to-day strategic work for assigned client(s).

- Actively participating in and helping to lead brainstorm sessions to generate innovative ideas and solutions.

- Translating strategic insights into clear, concise, and compelling presentations and recommendations for clients.

Client Relationship Management:

- Building and maintaining strong, trust-based relationships with clients, acting as a primary point of contact for strategic discussions.

- Understanding client business objectives and challenges to ensure strategic recommendations are aligned with their goals.

- Presenting strategic concepts and research findings to clients with confidence and clarity.

Thought Leadership & Cultural Acumen:

- Contributing to agency or client thought leadership initiatives, sharing insights and perspectives on industry trends.

- Maintaining a keen pulse on current cultural trends, societal movements, and emerging consumer behaviors, and - identifying their implications for communications strategies.

Project Management:

- Managing multiple projects concurrently, ensuring timely delivery of strategic outputs and adherence to project timelines.

- Overseeing the quality and accuracy of all research and strategic deliverables.

Qualifications:

- Degree in Marketing, Communications, Business, or a related field.

- Master's degree is a plus.

- 5+ years of experience in a strategic planning, account management, or research role within an advertising agency, media agency, or in-house marketing department, with a strong focus on digital.

- Proven experience in conducting qualitative and quantitative research, data analysis, and insight generation.

- Strong understanding of media channels, particularly digital, social, and emerging platforms.

- Excellent analytical, critical thinking, and problem-solving skills.

- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

- Demonstrated ability to work collaboratively in a fast-paced, team-oriented environment.

- Proactive, curious, and passionate about understanding consumer behavior and cultural shifts.

- Proficiency in research tools and platforms (e. , GWI, Comscore, social listening tools, Google Analytics, etc. ) is highly desirable