About the Job

We are seeking a highly motivated and experienced Senior Account Manager to join our dynamic team.

This role is crucial for driving strategic communications planning by uncovering deep audience and cultural insights.

Working closely with a strategist, you will be instrumental in executing research initiatives and translating findings into actionable strategies that fuel impactful campaigns for our clients.

Key Responsibilities

As a Senior Account Manager, your responsibilities will include, but are not limited to:

Strategic Research & Insight Generation:

- Working under the direction of a strategist to define research objectives and execute comprehensive research asks.

- Compiling, analyzing, and interpreting information from a variety of research sources, including proprietary tools, syndicated data, and client-provided resources.

- Uncovering profound audience behaviors, motivations, and cultural insights to inform and strengthen communications planning.

- Leveraging audience data and analytics to support the development of robust strategic deliverables.

Media Landscape Expertise:

- Demonstrating a deep understanding of the evolving media landscape, with a strong emphasis on leading and emerging digital media channels and partners.

- Staying abreast of new platforms, technologies, and consumption trends that impact communications strategies.

Collaborative Planning & Execution:

- Collaborating effectively with internal cross-functional teams (e.g., creative, media, analytics) to contribute to the day-to-day strategic work for assigned client(s).

- Actively participating in and helping to lead brainstorm sessions to generate innovative ideas and solutions.

- Translating strategic insights into clear, concise, and compelling presentations and recommendations for clients.

Client Relationship Management:

- Building and maintaining strong, trust-based relationships with clients, acting as a primary point of contact for strategic discussions.

- Understanding client business objectives and challenges to ensure strategic recommendations are aligned with their goals.

- Presenting strategic concepts and research findings to clients with confidence and clarity.

Thought Leadership & Cultural Acumen:

- Contributing to agency or client thought leadership initiatives, sharing insights and perspectives on industry trends.

- Maintaining a keen pulse on current cultural trends, societal movements, and emerging consumer behaviors, and identifying their implications for communications strategies.

Project Management:

- Managing multiple projects concurrently, ensuring timely delivery of strategic outputs and adherence to project timelines.

- Overseeing the quality and accuracy of all research and strategic deliverables.

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- Master's degree is a plus.

- 5+ years of experience in a strategic planning, account management, or research role within an advertising agency, media agency, or in-house marketing department, with a strong focus on digital.

- Proven experience in conducting qualitative and quantitative research, data analysis, and insight generation.

- Strong understanding of media channels, particularly digital, social, and emerging platforms.

- Excellent analytical, critical thinking, and problem-solving skills.

- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

- Demonstrated ability to work collaboratively in a fast-paced, team-oriented environment.

- Proactive, curious, and passionate about understanding consumer behavior and cultural shifts.

- Proficiency in research tools and platforms (e.g., GWI, Comscore, social listening tools, Google Analytics, etc.) is highly desirable