Semantic - Sales & Marketing Specialist

Description:

Semantic Technologies and Agritech Services Pvt. Ltd. is a pioneering technology firm founded in 2014. Our core expertise lies in delivering state-of-the-art agricultural solutions empowered by cutting-edge technologies such as big data analysis, digital innovation, GIS Mapping, Satellite/Drone Imagery, and Weather Data integration.

We are currently seeking a highly experienced and versatile Senior Remote Sensing Expert with a strong agricultural background to lead our remote sensing efforts within our dynamic team.

Key Responsibilities:

- Identify, pursue, and acquire new projects within the agritech, agri-insurance, and government sectors.

- Engage with insurance companies, agri-insurance agencies, government bodies, and institutional clients for business development, ground truthing, and claim management activities.

- Develop and execute marketing strategies and campaigns for agricultural services and technology solutions.

- Conduct market research, competitor benchmarking, and customer analysis to identify growth areas and emerging opportunities.

- Plan and implement integrated marketing activities including digital campaigns, BTL promotions, farmer meetings, field demonstrations, trade shows, and exhibitions.

- Build and nurture strong relationships with farmers, distributors, dealers, and agri-institutions to strengthen market presence.

- Create marketing materials such as brochures, presentations, content, and communication assets tailored for agricultural audiences.

- Identify, onboard, and manage distribution channels and partnerships across the agriculture ecosystem.

- Ensure marketing initiatives align with agricultural regulations, government schemes, and compliance requirements.

- Collaborate closely with internal technical teams to effectively position and promote products/services.

- Lead and mentor a small sales and marketing team to achieve business targets and deliver measurable outcomes.

- Travel extensively across rural and agricultural regions for business and field activities.

Required Skills & Competencies:

- Strong knowledge of agriculture sector trends, agri-inputs, crop cycles, and rural marketing.

- Excellent communication, negotiation, and stakeholder management skills.

- Ability to strategize, plan, and execute integrated marketing campaigns.

- Proficiency in digital marketing tools, CRM, and data analytics.

- Leadership skills with ability to manage a small marketing team.

- Willingness to travel extensively in rural/agriculture regions.

Qualifications:

- 6-7 years of proven experience in agriculture marketing, agribusiness, or related industry.

- MBA/PGDM in Marketing or Agribusiness Management preferred.