Semantic - Marketing Specialist

Description:

- Were looking for a strategic and hands-on Marketing Specialist to drive brand growth, lead campaigns, and shape our go-to-market strategies.

- You will oversee the marketing function, manage a small team, and work cross-functionally with sales, product, and design teams to deliver measurable business results.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies to drive awareness, engagement, and pipeline growth.

- Lead end-to-end campaign planning from ideation and content development to performance analysis and optimization.

- Manage digital channels (SEO, SEM, email, social media, website) and ensure consistent brand messaging across all platforms.

- Collaborate with product and sales teams to craft effective go-to-market strategies and support product launches.

- Conduct market research, competitor analysis, and customer segmentation to identify new opportunities.

- Lead, mentor, and grow a high-performing marketing team.

- Track, report, and communicate campaign performance and marketing KPIs to leadership.

Qualifications & Skills:

- Master's or Bachelors degree in Marketing, Business, Communications, or a related field.

- 5-8 years of relevant marketing experience, with at least 2 years in a leadership or team management role.

- Proven success in driving measurable growth through integrated marketing strategies.

- Strong understanding of digital marketing, content marketing, and demand generation.

- Excellent communication, analytical, and project management skills.

- Experience with marketing tools such as HubSpot, Google Analytics, SEMrush, Meta Ads, or similar platforms.

- Creative thinker with the ability to translate insights into impactful campaigns