- SecureW2 is a fast-growing cybersecurity startup, and we're hiring our first Customer Marketing Lead to build out programs that educate and engage our customers so they're successful and happy.

- This role creates enterprise demand by commercializing our category advantage and transforming our thought leadership into urgency in the enterprise security buying cycle.

- You'll take the lead on building lifecycle comms, customer storytelling, and reference programs that make our customers central to how we grow.

- That means designing onboarding experiences that feel human, not robotic.

- That means turning quiet champions into loud advocates - on review sites, in case studies, and on social.

- We've already got happy customers.

- Your job is to activate them and turn that happiness into retention, expansion, and referrals.

- You'll work cross-functionally with Customer Success, Product Marketing, Support, and Demand Gen to make sure our users feel heard, supported, and celebrated.

What You'll Do?

- Build the customer lifecycle.

- Design and launch onboarding, adoption, and renewal comms.

- Write and automate thoughtful lifecycle emails that help customers unlock more value.

- Support CS with marketing support.

- Track usage and behavior signals to trigger nudges, education, and upgrade.

- Turn customers into advocates.

- Identify champions through usage data, CS calls, and LinkedIn presence.

- Manage customer reviews (G2, PeerSpot, Reddit): increase velocity, quality, and reach.

- Build a reference program (case studies, quotes, referrals).

- Partner with Content and Social to publish customer stories that accelerate pipeline.

- Launch customer spotlights and short video testimonials.

- Run programs that deepen relationships.

- Help with our first Customer Advisory Board and "Customer Office Hours" series.

- Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini, plus connectors like Zapier and n8n.

- Help plan and promote adoption-focused webinars.

- Own our customer newsletter.

- Measure and iterate.

- Track influence on NRR and expansion deals.

- Work with CS on 1:1 marketing for key accounts.

- Measure customer awareness and receptiveness to our USP.

- Share what's working in CS/Marketing syncs.

What You'll Bring?

- A point of view on how thought leadership can translate into customer pipeline.

- 3 to 5 years in B2B SaaS marketing, ideally with 2+ years delivering on customer marketing, lifecycle, or advocacy.

- Deep-rooted love for leveraging AI to bring efficiency to workflows.

- Exceptional writing and communication skills.

- You can talk to customers, and they'll trust you with their stories.

- Experience working cross-functionally with CS, Sales, Product Marketing, and Demand Gen.

- A portfolio of successful campaigns, customer stories, or review programs.

- Bonus: cybersecurity background or deep empathy for technical buyer journeys.

- A bias for building: you'll pilot fast, measure often, and improve as you go.