Description:

Role - Social Media Manager

Designation- Manager/Sr. Manager

Function - Marketing

Brand - Sebamed

Reporting to - Category Head Personal Care

Direct Reportees - Nil (IC Role)

Role Objective:

Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns from a perspective of driving the expertise and science led credentials for Sebamed.

KEY RESPONSIBILITIES

Creator & Content Management

- Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly articulate the benefits of the pH 5.5 healthy skin barrier concept.

- Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers, prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims and elevate brand authority.

- Social Media Content Management: Working with the social media agency to develop and execute the social media calendar

- Trend & Platform Innovation: Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention and drive conversion.

- Community Expert Engagement: Manage community engagement by answering product-specific and technical questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health.

- Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g., engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative narrative.

Stakeholder Engagement:

- Collaborate with cross-functional team leaders including brand managers for Skin care & Hair Care

- Partner with influencer, creative and media agencies to drive successful media campaigns while following compliance processes.

People and Culture:

- Promote and embody the USV Credo

- Conduct periodic reviews, ensuring continuous growth and development

Stakeholder Engagement

- Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies (Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives.

- Crisis & Empathy Leadership: Proactively monitor social sentiment and "chatter" to manage sensitive topics with professional empathy, ensuring swift escalation of critical issues to internal stakeholders.

- Consumer Feedback Loop: Synthesize community insights and social trends into actionable reports, helping marketing teams refine product selection and brand messaging.

People and Culture:

- Promote and embody the USV Credo

- Oversee right agency onboarding to ensure best social media output

- Conduct regular reviews with agency to ensure timely project delivery

- Leverage personal lived experience to foster an authentic and supportive environment for the community.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interacts with: Brand Managers, Category Head, Head of Marketing, Expert team, Q&A team, Legal, regulatory, finance etc.

Nature of Interaction: Routine communication regarding instructions, requests, and standard work tasks; replying to consumer complaints; and managing escalations; providing community feedback and insights to Product/R&D teams

Type of Interaction: External

Interaction with: Agency, Experts, Core Customers, and Retail Customers, creative and media planning, digital marketing, Parenting Influencers, Pediatricians, Mom/Dad Advocates, Online Community

Nature of Interaction: Planning social media strategy, looking out for trends, incorporating best practices, timely delivery of projects, daily assessments, forging relationships with influencers; engaging in conversations with the community; responding to queries with empathy.

JOB REQUIREMENTS

Professional Experience and Relevant Skills:

This is a role for a beauty-forward trendsetter with a strong affinity for personal care, possesses a background in science and strong understanding in content & creator management.

As a brand built on dermatological science, your primary mission is to translate the complex science and R&D behind our products into engaging, digestible, and trend-setting digital content.

You will be the driving force behind our online buzz, building both credibility and excitement in a highly competitive beauty landscape.

- Professional Background: 3+ years of professional experience in Social Media, Influencer Marketing, or Community Management for a consumer brand.

- Soft Skills: Exceptional written and verbal communication skills, characterized by high empathy, warmth, and professionalism.

- Technical Skills: Proficiency with major social media platforms (Instagram, Facebook, TikTok) and social listening/scheduling tools.

Academic Qualifications & Certifications:

Educational Qualification: Master of Business Administration in Sales & Marketing from a premier Business School; Background in Science is a plus.

Behavioural Competency (Proficiency Levels from 1 5, with 1 being the lowest and 5 being the highest)

- Achievement Orientation (5)

- Problem Solving and Decision Making (3)

- Integrity and Process Compliance (5)

- Effective Communication (5)

- Customer Orientation (5)

- Collaboration (4)

- Strategic Orientation (4)

- Planning and Execution (5)