Description: Role - Social Media Manager Designation- Manager/Sr. Manager Function - Marketing Brand - Sebamed Reporting to - Category Head Personal Care Direct Reportees - Nil (IC Role) Role Objective: Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns from a perspective of driving the expertise and science led credentials for Sebamed. KEY RESPONSIBILITIES Creator & Content Management - Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly articulate the benefits of the pH 5.5 healthy skin barrier concept. - Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers, prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims and elevate brand authority. - Social Media Content Management: Working with the social media agency to develop and execute the social media calendar - Trend & Platform Innovation: Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention and drive conversion. - Community Expert Engagement: Manage community engagement by answering product-specific and technical questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health. - Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g., engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative narrative. Stakeholder Engagement: - Collaborate with cross-functional team leaders including brand managers for Skin care & Hair Care - Partner with influencer, creative and media agencies to drive successful media campaigns while following compliance processes. People and Culture: - Promote and embody the USV Credo - Conduct periodic reviews, ensuring continuous growth and development Stakeholder Engagement - Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies (Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives. - Crisis & Empathy Leadership: Proactively monitor social sentiment and "chatter" to manage sensitive topics with professional empathy, ensuring swift escalation of critical issues to internal stakeholders. - Consumer Feedback Loop: Synthesize community insights and social trends into actionable reports, helping marketing teams refine product selection and brand messaging. People and Culture: - Promote and embody the USV Credo - Oversee right agency onboarding to ensure best social media output - Conduct regular reviews with agency to ensure timely project delivery - Leverage personal lived experience to foster an authentic and supportive environment for the community. STAKEHOLDER INTERACTION Type of Interaction: Internal Interacts with: Brand Managers, Category Head, Head of Marketing, Expert team, Q&A team, Legal, regulatory, finance etc. Nature of Interaction: Routine communication regarding instructions, requests, and standard work tasks; replying to consumer complaints; and managing escalations; providing community feedback and insights to Product/R&D teams Type of Interaction: External Interaction with: Agency, Experts, Core Customers, and Retail Customers, creative and media planning, digital marketing, Parenting Influencers, Pediatricians, Mom/Dad Advocates, Online Community Nature of Interaction: Planning social media strategy, looking out for trends, incorporating best practices, timely delivery of projects, daily assessments, forging relationships with influencers; engaging in conversations with the community; responding to queries with empathy. JOB REQUIREMENTS Professional Experience and Relevant Skills: This is a role for a beauty-forward trendsetter with a strong affinity for personal care, possesses a background in science and strong understanding in content & creator management. As a brand built on dermatological science, your primary mission is to translate the complex science and R&D behind our products into engaging, digestible, and trend-setting digital content. You will be the driving force behind our online buzz, building both credibility and excitement in a highly competitive beauty landscape. - Professional Background: 3+ years of professional experience in Social Media, Influencer Marketing, or Community Management for a consumer brand. - Soft Skills: Exceptional written and verbal communication skills, characterized by high empathy, warmth, and professionalism. - Technical Skills: Proficiency with major social media platforms (Instagram, Facebook, TikTok) and social listening/scheduling tools. Academic Qualifications & Certifications: Educational Qualification: Master of Business Administration in Sales & Marketing from a premier Business School; Background in Science is a plus. Behavioural Competency (Proficiency Levels from 1 5, with 1 being the lowest and 5 being the highest) - Achievement Orientation (5) - Problem Solving and Decision Making (3) - Integrity and Process Compliance (5) - Effective Communication (5) - Customer Orientation (5) - Collaboration (4) - Strategic Orientation (4) - Planning and Execution (5)

Mumbai

Sebamed - Senior Manager/Manager - Social Media - Personal Care Segment 

Job Description for Sebamed - Senior Manager/Manager - Social Media - Personal Care Segment  in USV Pvt Ltd in  Mumbai for (3-5) years of experience. Apply Now!